What Is It?

  • A deep dive into the symbolism of your brand, category, and relevant adjacencies to understand why certain symbols are used and what they mean.
  • Allows you to adhere to or break the category visual codes with knowledge and intention.
  • A thorough understanding of how to evolve your visual vocabulary so it has compelling meaning for your consumer.


A strategically, consumer-relevant visual toolbox that can instantly be used by your various agencies.