March 24, 2021
Design Feeling vs Design Thinking
Day 97 from Cheryl's 100 Days of Musings on Instagram.
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Action.
They want brands to not just take a stance on social issues, but take demonstrable action. According to Cassandra Daily, Target is on a mission to “make education accessible to everyone”. They have backed this stance with a $200 million fund to pay for the tuition of part-time and full-time frontline workers. Walmart is making private label insulin to ensure it’s affordable for those who need it and Dollar General is bringing cost-effective healthcare products to underserved communities. Young generations believe brands can do more than the government, at this point, and applaud these efforts by becoming brand loyalists.
What action can your brand take?
Source: Cassandra Daily, Aug 17, 2021
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