Does Your Brand Have a Sonic Signature?

Cheryl Swanson
,
Founder and Managing Partner

Sound design for your brand is the wave of the future. Why? The Pandemic ushered in more listening than ever before with, according to Fast Company, sixty-seven million Americans listening to podcasts every month and a 32% increase in audio streaming. Consequently, big brands like Frito-Lay, American Express and General Mills have significantly increased their sonic investments over the last 18 months. Sonic branding is important because hearing is second to sight in the hierarchy of human senses and sound can elicit emotional reactions (positive and negative) faster. This emotional response allows your audience to engage with your brand more quickly. ⁠

What’s your sonic identity?⁠

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