СolorScope

Problem

Many brands need to use color strategically in their product line-up, either to create “new news” for retailers, secure incremental placement, or to further bring to life their brand promise for consumers. As the most potent element in the hierarchy of visual memory, colors cannot be used arbitrarily or subjectively. So... what color approach is the right one for your brand?

solution

The success mantra for a fulfilling life is to get out of your comfort zone, because “nothing grows in the comfort zone”. In a pandemic, the opposite is true. With all of the uncertainty and grim news we’ve experienced this year, people are seeking soothing comfort when redesigning their kitchens. And what has grown in this zone of comfort is a refocus on family bonds and a reordering of priorities.

Deliverables

The success mantra for a fulfilling life is to get out of your comfort zone, because “nothing grows in the comfort zone”. In a pandemic, the opposite is true. With all of the uncertainty and grim news we’ve experienced this year, people are seeking soothing comfort when redesigning their kitchens. And what has grown in this zone of comfort is a refocus on family bonds and a reordering of priorities.

case studies

COMFORT ZONE 2021