Case Studies

We know your goals are driven by the need for a powerful brand that resonates with your audience. To do that, you need a partner who understands how the components fit together — marketing, design, communications — to align with the desires of your consumer.

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Creating the shaving brand for women that positioned Gillette as the authority in female shaving.

Brand Name Deconstruct
Brand Extension Naming
Brand Essence
Brand Story
Semiotic Territories
Premium Extensions