Case Studies

We know your goals are driven by the need for a powerful brand that resonates with your audience. To do that, you need a partner who understands how the components fit together — marketing, design, communications — to align with the desires of your consumer.

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Created the shaving franchise for men that reasserted Gillette's premium position in male shaving worldwide.

Brand Name Development
Brand Extension Naming
Brand Essence
Brand Story
Semiotic Territories
Premium Extensions