Brand Tune Up

What Is It?

  • A visual and verbal positioning that lays the foundation for dynamic communications.
  • A thorough understanding of your consumer so you'll know how to talk to them in an authentic, relevant manner that resonates emotionally.


A clear focus that speaks directly to the heart of your consumer, empowering you to manage your brand with confidence.

Rather than a "new truck features" story, we reinforced the consumer's desire for "Togetherness through Road Adventures" reflecting their use of the truck as a catalyst for  special bonding moments.

Refocused the brand to leverage the consumer's desire for "Everyday Magic" in their Ghirardelli moments.

Tuned up Hunt's to focus on "Enriching What Matters" with consumers, which reinforced their love of time spent with family and friends.