Naming can sometimes be a haphazard approach using “friends + family” developed options or the hard-to-say and remember algorithm or AI-developed alternatives. Names should codify your brand promise in a memorable, “human” manner but these inefficient (yet popular) approaches usually do not get the job done.
Toniq’s NameDrop brand naming process gives you strategic, human-driven name development based on a deep understanding of your brand category and the cultural forces that shape understanding. The result? A rich, focused set of name candidates for brand success.
Church & Dwight – Trojan Division Gillette Fusion and Gillette ProGlide GlaxoSmithKline Consumer Products Venus Razor Line Extensions
Lean Cuisine Culinary Collection
P&G, Household Products and Beauty Divisions Pepsi Beverages