Translating

Consumer Desires

Into Actionable
Brand Guidelines

Serving The World's Greatest Brands Since 1999

Young female shopper.Male shopper with grocery basket looking at item on shelf.A happy, excited guy opening a cardboard box

Synchronize Your Brand With Your Consumer

Many brands struggle to align marketing and design with consumer needs. We develop robust visual guidelines, supported by cultural trends and consumer qualitative research, to powerfully focus these strategic goals. When your brand’s visual language is in sync with its essence, you’re empowered by informed decisions that send product sales soaring.

What We Do

Laser-Focused Alignment Connecting Brands with their Audiences

Case Studies

Realign your brand with consumer lifestyles and cultural relevance to refine and refocus its true value.

Case Studies

We deliver semiotic insights, design trends, and visual guidelines to inspire your stakeholders and wow your consumers.

Case Studies

Personify your brand with dynamic, unique, and intriguing names that capture consumer desires and bring them to life.

Happy Clients!

“Toniq is brilliant at discovering and defining the true voice of a brand. Their unique approach infuses a new energy into the expression of a brand at every level. Their deep knowledge of social anthropology, symbolism, and global trends has proven invaluable to our company.”
– Global Design Lead, Beauty, Procter & Gamble
“Toniq curated outstanding female millennial trends, then translated them into insightful positioning that inspires women.
– Innovation Director, Trojan
“What impressed me most about the Toniq approach is Emotion, Credibility, Logic: the three essential elements to success. Toniq is successful because they are really smart and put their heart into their work.”
– CEO, Traditional Medicinals
“Toniq is a star! They're able to bring valuable and actionable insights respecting the consumer and their perceptions of our brands that have helped guide our marketing and design efforts.”
– Global Design Lead, ConAgra

Success: 1-2-3 !

Marketing and design teams often do not have actionable consumer insights and inspirational brand guidelines, which can lead to ambiguity and inefficiency in the development process. Having these details, on the other hand, focuses alignment between your strategic and creative teams.

Our process ends the frustration and subjective decision-making that can block progress or needlessly extend development timelines. And here's how to start:

Our team meets your team (hello!)

We draft a proposal and discuss

Together we kick off the next stage in your brand journey

About Us

Toniq has been serving the greatest brands in the world since 1999, helping them align their vision and communications to send their success and sales soaring. We’d love to share in your vision too.

Cheryl Swanson picture

Cheryl Swanson

Cheryl founded Toniq to bring the power of cultural anthropology to brand strategy. Her unique synthesis of global trends, audience insights, and product differentiators accelerates brand effectiveness, and speaks directly to the hearts and desires of consumers.

Cheryl Swanson picture

Craig Swanson

As Toniq’s Creative Director, Craig’s wide-ranging creativity brings beyond-the-box thinking to the discovery of new territories and perspectives. His background in dramatic writing, music, theatre, and graphic design help translate strategy into creative guideposts agencies use to bring a brand to life.

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