Cheryl
Swanson
Managing Partner
Swanson
Managing Partner
Prior to founding Toniq in 1999, Cheryl led several design firms to world-class status with an emotional, visual approach to brand strategy. She continues to evolve her strategic expertise by seeking new ways to connect with consumers.
Her years of trend tracking, design management, and research have been coalesced in Toniq's Brand Effervescence® approach to brand building. This dynamic approach to the business of branding is a compendium of her background in cultural study regarding the psychology of symbolism and color. She has used this process successfully for consumer packaged goods, retail, and online brands including GlaxoSmithKline, Gillette, Kraft Foods, Pepperidge Farm, Pepsi, Revlon, Saks Fifth Avenue, Target, Taylor Made Golf and others to help them create or redefine brand personalities and visual positioning recommendations for new products and established brands.
Cheryl started her career with Faith Popcorn (America's preeminent consumer futurist) after getting her degree in Anthropology-Sociology from Skidmore College. She has traveled extensively studying cultures around the world including Indonesia, Sri Lanka, Russia, and Africa.
Kyla Lange
Hart
Principal
Hart
Principal
Kyla has focused her marketing career on developing evocative brand programs. She has directed research and positioning studies, image campaigns, name generation and comprehensive design programs which seek to define and express the essence of a brand. Key to her successes has been respect for the consumer's rational and emotional motivations and applying creativity to a brand's best advantage.
Her strategic expertise has been used to launch new and reinvigorate existing brands in a wide range of industries including consumer packaged goods, retail and professional services with a client list that includes Cadbury Schweppes, Campbell's Soup, Ethan Allen, Godiva, Kellogg's, Kodak, Kraft Foods, Nestle Purina, Pfizer, Philip Morris, Saks Fifth Avenue, Sears, and Unilever.
Kyla holds a Bachelor or Arts with majors in English Literature and Communications and a minor in Art History from The University of Michigan.
Toniq Team Model
WHY TONIQ?
Toniq promotes consensus among your brand's various stewards and stakeholders,
and develops brand
harmonies that help the business run more efficiently
and with greater focus
for the future