The quintessential quality for which the consumer believes there is no substitute
An injection of vitality, strategy, focus, and dimension
A new dimension in BRAND CREATION and REVITALIZATION that defines a brand's essence, then brings it to life through a combination of consumer lifestyle portraits and ethnographic immersions, cultural and trend excursions, positioning concepts, color + symbol analysis... all tailored to meet specific client needs.
An integrated written and visual position complete with visual territory/sensory guidelines. This final dimensional positioning creates management alignment and is a valuable tool in briefing agencies, internal audiences, and the business community.
WHY TONIQ?
Toniq delivers highly strategic verbal and visual brand positioning, actionable
against all brand
touchpoints, to create immediate synergy between all stakeholder disciplines.
20/20 Presentation
a 60-second movie
by Craig Swanson
Presented at the
AIGA Gain Conference
October 2008