Traditionally brands are developed in words — positioning statements, marketing plans — even though consumers experience brands primarily visually. Humans are a sight-driven species — 80% of our experiences are filtered through our eyes and 70% of our sense receptors are in our eyeballs! In our hierarchy of visual memory, we remember colors and shapes first…words, last. Toniq's Brand Effervescence® Process synthesizes this visual understanding with the psychology of symbolism, cultural trends and brand goals to create brands that are relevant, compelling and successful.