If your planning your schedule for June, remember to register for the following events. Cheryl will be covering both coasts starting in SF then NY presenting at both of these conferences. . Stop by and say "Hi!" We'd love to see you!
Electricity, Wasabi, Apple Pie, Fresh Cut Grass, Salty Caramel Popcorn, And Original are the flavors of a creative new line of vodka by Pernod Ricard. This sounds like hipster vodka to me! Unique flavors, an upside down moustached man who actually has a whole personality that lives on Facebook, twitter and in TV interviews (see video below). Oh and you can't overlook the really cool bottle design.
"ODDKA was created for the individual who seeks brands that are confident, expressive and challenge the norms, just like they do," said Maxime Kouchnir, vice president, Pernod Ricard USA. "We are excited about the initial release of ODDKA in select states and sharing our curious approach with these individuals and provoking their senses."
Here's how Wit describes the unique flavors: Original: I once meditated for a week. Afterwards I came up with the idea of a vodka-flavoured vodka. An idea so fresh, so elegant, so smooth, I couldn’t believe it hadn’t been thought of before. When I discovered it had, I thought I’d make it anyway.
Electricity: Ever wondered what a bolt of lightning tastes like? Me too. That’s why I created this shockingly good tongue-tickling vodka. Now lightning can strike as often as you like.
Salty Caramel Popcorn: I love the movies, though personally I’ve never seen the appeal of those 3D ones. If this flavour was a film it would be a caramel comedy with a sea salt subplot and a warm, feel-good ending.
Fresh Cut Grass: One day my llama distracted the janitor when he was mowing my factory lawn and there was an accident. A fortuitous accident with a crisp and citrusy outcome.
Wasabi: At Ninja school I was taught the saying, ‘The Wasabi-eating Ninja Laughs Last’. I’m still trying to figure out what it means, but in the meantime have created this fiery flavour to creep up on your taste buds. Enjoy.
Apple Pie: Inspired by Grandma Oddoski’s famous apple pies. I gave her my word I would never reveal her secret ingredient. This sweet tasting apple and cinnamon flavour vodka is a tribute to that promise.
The elegant and smooth Original Oddka (40% alc./vol., 80 proof) and the new five sensory-pleasing flavors (30% alc./vol., 60 proof) sell for a suggested retail price of $15.99.
And to reach even more hipster millennials, they even have a ODDstache app available on iTunes where you can grow your own ODDstache like spokesman Wit Oddoski.
Remember these? My first computer class was in elementary school. We were pretty advanced to get the the Apple IIc in 1984. Looking back on it, that school was really ahead of its time. Talk about early adopters of technology. Maybe that's why I love tech!
An exclusive collection of Apple products to be shown in Atlanta on Saturday April 20 and Sunday April 21
The exhibit displays an exclusive collection of game-changing Apple personal computers and consumer electronics products while presenting the history of the company since its founding in 1976 to the present. An Apple I, the first disk II and controller card, an original Apple II, an original Lisa and a Xerox Alto are among the rare artifacts to be displayed.
"Luxurious Emerald, a sophisticated and vivid green, should be paired with Mykonos Blue or Linden Green for a clean and classic look. Acai adds exotic mystery when paired with bold statement colors like Samba, while Koi remains decorative and dynamic, adding a pop of orange to a neutral wardrobe. Deep Lichen Green acts as the cornerstone color for the men's palette as well; however, pair the shaded mossy green with Beaujolais, a full-bodied red, for an elegantly masculine, quintessential fall look.
Unpredictable Turbulence and warm, rich Carafe, also play vital roles in men's fashion trends, serving as strong staple hues for outerwear throughout the cooler months. Create a well-balanced look by combining either neutral with Beaujolais or Koi."
Do you ever think about what really interests us? Not just looking back at a year in review of top searches, but what topics continue to trend over years. As Google still reigns supreme as the tops search engine, Mark Lee from the blog Overthinking It did a little data analysis of his own regarding the past five years of Google's Zeitgeist (their year-end round up of search trends on Google).
His first step was to compile the last 5 years of Google Zeitgeist Top 10 Trending Search Terms and assign each item to a category:
So what do we make of this? Here are a few possible takeaways according to Lee:
• TV and movies are surprisingly underrepresented. The sole TV entry in the Top 10 over five years is Big Brother Brazil 12, and the sole movie entry is Twilight: New Moon.This is consistent with the idea that our media landscape is more diverse and less mass-market than it was in the pre-internet age. That being said, I’m still surprised that not even Avatar made the list, perhaps due to the year-over-year comparison calculation that powers these results.
• Searches for various social media sites has steadily declined since 2008. Is it because people are using social media less? Far from it, if Facebook and Twitter’s statistics are to believed. Instead, it’s probably due to two things: 1) the growth of social media is slowing as Facebook approaches near-total saturation and 2) the growth of social media web searches is slowing as more people access them using smart phone apps instead of a web browser.
• Sports cracked the Top 10 only twice, both in Summer Olympics years (the Euro 2008 soccer tournament also made the list). Why less love for the Winter Olympics? It may have something to do with the lack of beach volleyball (and exposed skin in general). Just a wild guess.
• Celebrity deaths are a reliable source of spikes in Google search activity, but 2010 had no such searches make the top 10 list. He perused several awful slideshows of 2010 celebrity deaths (so you don’t have to), and reports with some confidence that no one of the iconic stature of Steve Jobs, Whitney Houston, or Michael Jackson left us in 2010. Not that iconic stature is the only requirement for making this list; Ryan Dunn of Jackass fame seems to have qualified based on the alignment of the circumstances of his death and his daredevil image.
Mark Lee is, depending on the day and the hour, a management consultant, a musician, a technologist, and one of the managing editors for Overthinking It. He is a devoted fan of the Terminator movies and Microsoft Excel. Follow him on Twitter: @goestotwelve.
Thursday, May 23, 2013 at 9:00AM 
