A group of British animation students at Kingston University, however, found the recently discarded designs irresistible, and crafted a huge mock-iPhone with moving “onscreen” parts from paper, plywood and fiberboard. The animated result, in the words of Fast Company, creates a “cognitive dissonance by mirroring iOS through its real-world cues.”
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Michael Kors is using Instagram to build a community of of "Selma" handbag owners. Fans are asked to snap a photograph of their purse “on location,” upload it to Instagram and accompany the image with the hashtag #JetSetSelma. Once uploaded to Instagram, the photograph joins the continually growing gallery on the the Destination Kors Web site. To entice more fans to participate, the brand gave away one Selma handbag per week between Oct. 18 and Nov. 18.
With over 1.4 million followers on Instagram, as of November 17, there were 550+ #JetSetSelma posts however when they are reposted on the Michael Kors Instagram account, the images are generating "likes" in the mid to high 5 digits and hundreds of comments. Very impressive!
#UncoverPhilips was a social media initiative from Philips to "uncover" and reveal the company's new shield and brand positioning. They asked people to "claim" one of 50,000 pixels in an image of the new logo by signing in with Facebook or Twitter and using the hashtag #UncoverPhilips.
This is what it looks like zoomed in, you can see the profile pic of everyone who claimed a pixel:
and together, they revealed:
Although there were 50,000 pixels to be claimed, they revealed the image in 2 days with 14,670 people claiming a spot. As a global social media campaign, the engagement number seems quite low but nonetheless this was an interesting way to get people involved. It will be interesting to see if they continue pushing digital strategies.
p.s. Philips did invent The CD so let's see where they take innovation next!
Brilliant machines are powering brilliant machines. GE presents Compressorhead in Union Square on 11.12.13
Already a hit on YouTube, the concert will go worldwide via a livestream on Spotify, where fans are invited to contribute to a curated playlist of 40+ robotic-centric songs. Follow along with the hashtag #Brilliant Machines.
The concert is part of GE’s year-long Brilliant Machines campaign, a series about the Industrial Internet and the coalescence of software and hardware in our everyday lives. They're not the only robotic band. Tokyo's Z-Machines trio plays “social party music” and is the brainchild of a team from Tokyo University sponsored by Japanese alcoholic drink brand Zima. Still, for GE, Compressorhead serves a higher purpose.
What is 4D printing?
"Instead of building static three-dimensional items from layers of plastics or metals, 4-D printing employs dynamic materials that continue to evolve in response to their environment."
This new wrinkle in the maker movement comes courtesy of the Massachusetts Institute of Technology’s Self-Assembly Lab, where director Skylar Tibbits and his team are experimenting with so-called “programmable materials.”
"Imagine robotics-like behavior without the reliance on complex electro-mechanical devices!"
The implementations of this technology is endless, from everyday objects to medicine, car manufacturing to safety equipment. This is the super-amazing future we have to look forward to thanks to the brains at MIT.
Heineken, the Dutch beer company, has tapped Krups, most famous for their coffee machines, to develop "a revolutionary new draught experience for the home".Together, they have come up with THE SUB for a perfect pour every time. It's quite futuristic in design – perfect for the game room, kitchen or "the man cave".
THE SUB holds 2 liters, 8 glasses, of beer in THE TORP. THE TORP is like a bullet that fits inside THE SUB. THE TORP can be ordered online for home delivery or purchased at select stores. Here are the details:
Here's THE SUB in action:
François-Xavier Mahot, senior director global Innovation at Heineken, said in a statement that the initiative addresses one of the fastest growing beer segments, the urban, at-home market.
The Sub will be available in 2014, rolling out initially in France and Italy and then to other markets. Outside of the dispenser and kegs, Heineken will also be selling other Sub-branded accessories including glassware, mats, a skimmer and serving case.
By early 2014, NYC will be geared up with HEVO Power electric car charging stations. Instead of plug in spots that look like mini-gas station pumps, HEVO is a wireless charging device that looks just like manhole covers.
Hevo CEO and Founder Jeremy McCool says that the idea to hide his wireless EV charges as manhole covers came to him while walking down the streets of NYC. He said:
"I was walking down the street, pondering how wireless charging could be deployed. I was standing at 116th and Broadway, and I was looking down and saw a manhole cover. And thought, that’s the ticket. There are no cords, no hazards. Everything can be underneath the manhole cover."
See how it works here:
Hoping to see this come to fruition in 2014! Less smog is a good thing!
Gigs.2.Go, designed by BOLT Group is a credit card sized set of 4 flash drives that are made of molded paper pulp that you can tear and share. It's lightweight, eco-friendly and can fit in your wallet.
“This concept was inspired by our designers frequently running into problems sharing presentation and CAD files with clients. Because clients often have firewalls, or might not be tech savvy, cloud sharing isn’t always the best option,” he [designer, Kurt Rampton] explains.
Data, tech, eco-friendly, portable, easy, simple design...this is a win with us!