We recently tweeted about how BMW is using "sonic branding". BMW's every sound is strategically calculated - from the way the door closes, the seat belt clicks, to the rev of the engine. Not to mention, every aspect of their advertising, sound is a key component. There are BMW sound engineers that work solely on providing the best sound a BMW can make for its drivers. This is a really cool video about the sound engineers.
So it only makes sense that the BMW Group DesignworksUSA with Thermaltake have designed a high-end gaming headset which was to widen the Level_10 gamer’s experience. Since "2009, Thermaltake commissioned the design consultancy with a design concept for a series of innovative accessories for pro gamers which should take up and extend the computer design story."
"The Level_10 M Mouse was the first gaming accessory to be launched in 2012. The Level_10 M Headset project marks the third collaboration. The challenge was to translate the Level_10 design language into the headset design. In this way the gamer´s Level_10 experience was to be extended to the physical world through a product that is being directly touched and interacted with during the game."
This is not for your everyday gamer!
"The official product launch was held in March 2013 at Hanover, Germany in CeBIT 2013 exhibition. As of May 2013, the headset will be available at most major retail stores and online in the US, Europe and Asia.
Available in black and white. Sales price will be around 149.99 US Dollars."