Barbie is house hunting for a new Dream House. The old Dream House in Malibu is, well, just not doing it for the well-travelled, sophisticated lady anymore. She's looking for her new Dream House, maybe somewhere exotic, expanding her eye beyond Malibu. Here, take a look:
Her current high-tech, ultra-modern mansion is listed by who else other than celebrity real estate agent Josh Altman from Bravo's "Million Dollar Listing".
"On the market since 1959, with the Malibu Barbie version introduced in 1971, Barbie is clearly doing something right. In an increasingly digital toy age, her popularity endures with 7,029,438 "likes" and 157,541 "talking about this" on Facebook. “Overall, we’re pleased with the position of Barbie in the marketplace,” said Stephanie Cota, Mattel's SVP girls’ brands worldwide. “No. 1 is a good place to be. It’s our job that she remain top of mind. We are at our best when we recognize the cultural relevance of Barbie.” (BrandChannel)
She even has a Trulia listing for the Malibu digs. Currently listed at a cool $25 million.
This is really an all out multi-faceted, digital campaign to bring Barbie and her Dream House back into the spotlight. There's a reason Barbie is still No.1 in the marketplace. She keeps up with technology...especially social media. What's next? Perhaps a reality show?