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Entries in running (3)

Thursday
Jun272013

Adidas Springblade - Interesting Sole Design

Once a "sneaker-head" or probably still am, there are few sneakers out there that seem to really impress me these days. Nike has a new sole out about every month. I add a new pair to my collection about every month or 2, usually Nike because I like to run in them. But classic Adidas, I mean classic shell-toes, Top Tens, original Rod Laver's, etc. are pairs I will never get rid of. By the way, for many of you that don't know, the sole of the shoe is the only patentable part of the sneaker, unless in a very rare occasion some super innovative top is created. But this new Springblade by Adidas has really caught my eye. It's innovative design is something really unique and different. 

It looks a little corny, but I bet it feels amazing to walk or run in. "It's the first running shoe with individually tuned blades engineered to help propel runners forward. Unlike standard EVA midsoles that deliver energy return in a vertical direction, Springblade features 16 forward angled blades made out of a high-tech polymer."

"Additionally, Springblade’s flexible construction was designed to hug the top of a runner’s foot, locking it in to harness the energy returned from the springs on the outsole."

"Springblade is seven times more temperature resistant than shoes with adidas’ standard EVA cushioning. Springblade is available for $180 USD on August 1 at adidas.com and retailers nationwide."

Source

Tuesday
May012012

Nike Japan Fans Give Their Best "Free Face"

Nike fans in Japan are encouraged to show off their best "Free Face"...this is a campaign where fans scrunch and squish their face to resemble the Nike Free Run 3 shoe, their most technologically advanced and flexible shoe for runners. Fans load up their pic alongside the shoe they are resembling and have a chance to win a NikeID giftcard based on reviewer rankings. Not only is there a gaming, competitive aspect to this campaign, Nike is building a community of fans based on the social media practices that win: allow consumers to show themselves, humor, gaming/competition and reward. Pretty hilarious and genius! 

Here's the current top 4 free facers based on rankings:

 

And here's a few more just for fun (via Brandchannel) taken from the main Nike Free Face page.

For more, check out Nike Free Face

Friday
Feb242012

Nike Flyknit, Incredible Design Driven By Performance

Okay, we all know this is Nike's big intro of the week and as a "part-time" runner, this seems like an incredible shoe. The goal is to always mimic running bare without shoes, light, malleable to the surface yet incredibly strong to protect your soles from the elements. The Flyknit design seems to do all of this and more as it is enabled with an advanced nike+ training. Check out this incredible video for Nike Flyknit. I'm ready to try a pair!