Back in March we posted a Blips about The Next Wave In Soda Packaging: AluminumBottles. Well, it seems to be a hot topic right now in beverage packaging. I'm sure you have all seen screw top wines popping up at liquor stores and restaurants. It used to something you would only find on cheap wines or on airplanes because the screw top could withstand the cabin pressure. Now with cork forests being depleted by the wine industry, aluminium is the next and best alternative. There is a trend to go "screw top".
A study by Wine Business Monthly found growing consumer acceptance of screw-top wines.
“The usage of screw caps continues to be boosted by an increasing impression among wine makers that consumers’ opinions of the closures are improving. And although natural corks remain the most widely used closure – 78% of responding wineries use natural cork for at least part of their 750ml bottles – alternatives are being used more for low- and mid-priced wines, and are now even being considered for use with wines at price-points of $25 and above.”
There are a number of reasons that ROPP closures are being applied in ever increasing numbers in the wine, spirits, soft drink, and beer industries. These include:
- Greater shelf appeal through the wide variety of colors and styles – product differentiation
- Improved product protection in terms of taste – superior barrier protection against oxygen ingress and carbonation loss
- Tamper-evident protection provided through the integral pilfer band
- Brand protection from counterfeiting through the use of non-refillable fitments
- Price stability and assured supply versus the limited availability of high-quality natural corks
- Flexibility – can be used for hot-fill, carbonated, or retort applications
- Containers can be resealed – which cannot be done with crown closures or corks
So next time you are picking out a bottle of wine, don't be turned off by the screw cap, it's jsut as good if not better. And recycle the top and you'll feel even better about your buzz.