What is up with everyone wanting to dissect and separate classic candies and cookies? We recently blipped about a Skittles sorter and now this?
An OREO is known as a cookie sandwich with a creamy frosting in the middle. But for years, the debate has been, more cream or less cream? There's the Double Stuff with double the cream. Cones and pie crusts which are pretty much just the cookie. A physicist and "copywriter" from Portland based Weiden Kennedy has developed the OSM, OREO Separator Machine.
This video appears on the front page of the OREO website. Is there a current fascination to create Rube Goldberg-esque machines and play with our snacks? Or is this a clever marketing scheme from W&K?
(Here's a little background from More About Advertising: Wieden+Kennedy beat agency of record DraftFCB to the task of making Oreo’s Super Bowl ad and it always seemed rather odd that brand owner Mondelez (officially at least) stuck to the story that Oreo would then return to DraftFCB for business as usual. Then The Martin Agency appeared from left field, tasked with creative duties in the US.)