Contact Us

Toniq LLC
207 E 32 Street
New York NY 10016

Connect With Us

Entries in logo (13)


A Study In Brand Minimalism

What happens when you strip all the graphics, color and design out of a brand and only leave the most basic elements? Mehmet Gozetlik of the design collective Antrepo decided to see for himself. It's interesting to see at what stage the brands begin to take on a personality. 

See more here



Visa's Branding Evolution (video)

In 2014 they have launched the new tagline, "Everywhere you want to be." To get to this point, they looked back at the brands history. What do you think about Visa's evolution throughout the years? 


Marvel Gets An Animated Logo Refresh

While the changes are slight, Marvel execs feel the added elements and bold text speak to both the heritage and future of the comic brand. 

"We didn't want to re-invent the wheel, but we wanted it to feel bigger, to feel more substantial, which is why it starts with the flip, but suddenly it's more dimensional as we go through the lettering and it reveals itself with the metallic sheen before settling into the white-on-red, well known Marvel logo, with the added flourish of the arrival and the announcement of the Studios at the bottom of the word Marvel," studio head Kevin Feige explained.



Philips Uncovers New Branding Through Social Media

#UncoverPhilips was a social media initiative from Philips to "uncover" and reveal the company's new shield and brand positioning. They asked people to "claim" one of 50,000 pixels in an image of the new logo by signing in with Facebook or Twitter and using the hashtag #UncoverPhilips.

This is what it looks like zoomed in, you can see the profile pic of everyone who claimed a pixel:

and together, they revealed:

Although there were 50,000 pixels to be claimed, they revealed the image in 2 days with 14,670 people claiming a spot. As a global social media campaign, the engagement number seems quite low but nonetheless this was an interesting way to get people involved. It will be interesting to see if they continue pushing digital strategies. 

p.s. Philips did invent The CD so let's see where they take innovation next!


Evolution of Logos, Animated

Here's a fun way to look at some of the most recognizable logos around us and see how they have evolved. copywriter Nick DiLallo and visual effects artist Doug Zaner joined forces to create a series of animations that explore the evolution of famous logos. 




Designers As Brand Logos

“Logos by Mike Frederiqo”

Graphic designer Mike Frederiqo has fun with design taking inspiration recreating logos with the designers behind the brand. It's actually quite detailed and you get it right away. Great work! 



Lacoste: Redesigning An Iconic Logo 80 Ways For the 80's Anniversary (video)

Actually, make that 160. 80 for women and 80 for men. We all know and can spot the iconic Lacoste alligator on a polo anywhere in the world. But what happens when you hack your own logo? Take a look at the creative process Peter Saville went through to create the various new versions for Lacoste's 80th anniversary. I suppose when you are this iconic, you can really get creative and hack your own logo. 

"They still look like Lacoste shirts even if they don’t have a crocodile on them," said Saville, who also, as reported, created a special edition of the brand's logo for its anniversary.  "It's about requisitioning the mainstream to translate an idea that is not about selling."

"The 160 shirts, all in size 4, will go on sale starting Nov. 15 at leading concept stores around the world, priced at 420 euros, or $547 at current exchange." What? All size 4? That's what WWD reports.


Twitter, Birds of a Feather Flock Together

Twitter updates have bombarded news and tech sites since Tuesday's release of new features available on Twitter for users and brand pages. However, did you know Twitter is not a single bird brand? I only just realized that there were a flock of Twitter birds out there...obviously there are many entities of Twitter, but the bird has grown to form it's own global union. The semiotic of the bird has incredible reach and power to speak in 140 characters or less in almost every language known to man. Here's a glimpse of just a few of the birds in the Twitter flock. 

Most of these are legitimately run by the mama bird, Twitter. The Twitter brand has grown globally, yet the bird is the key design element that ties every entity together. The bird has become one of the most notable icons in recent years. The power of the bird speaks volumes yet always retains the Twitter brand equity. Go see for yourself in Twitterland and while you are there, share some of your favorite birdies with us @brandeffervesce