Writer, Jenna Giles , experimented with logo swapping for a recent article. She Focused on famous luxury fashion brands and deliberately swapped them with companies that could not be more different.
This logo design swap study proves that design, typography and color play an integral role in branding. When swapped, these logos loose their identity - the look, tone and feel are all amiss to the brands they represent. How would your logo stand up in a swap?