Twitter, Birds of a Feather Flock Together

Twitter updates have bombarded news and tech sites since Tuesday's release of new features available on Twitter for users and brand pages. However, did you know Twitter is not a single bird brand? I only just realized that there were a flock of Twitter birds out there...obviously there are many entities of Twitter, but the bird has grown to form it's own global union. The semiotic of the bird has incredible reach and power to speak in 140 characters or less in almost every language known to man. Here's a glimpse of just a few of the birds in the Twitter flock. 

Most of these are legitimately run by the mama bird, Twitter. The Twitter brand has grown globally, yet the bird is the key design element that ties every entity together. The bird has become one of the most notable icons in recent years. The power of the bird speaks volumes yet always retains the Twitter brand equity. Go see for yourself in Twitterland and while you are there, share some of your favorite birdies with us @brandeffervesce. 

"Y" Rebrand a Classic and Iconic Brand?

This is disturbing news. Yves Saint Laurent is now just "Saint Laurent". YSL is just SL! Hedi Slimane, how can you just take the Yves and Y away from such an iconic brand name and logo? This is a tragedy! The company was created in 1962 and the iconic logo was designed in 1963. For nearly 50 years, these logos have stood for high-fashion, luxury, and Parisian style. 

This new branding was released on their Facebook page. Although still chic, it is just not right to lose the Y! From what I have read, the company will continue to use the YSL logo on certain products and in reference in media, but is this now confusing to the consumer? Obviously this has been great for press...maybe that was the point! 

Would you change and iconic brand name and image? 

Quaker Oats Mascot Larry Slims Down...Or Is It Just The Tan?

We've all heard it, a tan can make you look thinner. What do you think? Did Larry really slim down or did he just get a little sun? Maybe he was in Florida for the winter?

Read about Larry's new figure on BrandChannel. 

Windows Gets A New Logo...With Windows!

We are all Mac Monkeys here, but had to share...

Goodbye flag and hello to windows! Makes sense!

For more, check out BrandChannel and Windows.

NY Giants...How Big Blue Has Evolved

Football fan or not, Big Blue and the G-men took the Super Bowl by storm last night. Because we are in NY, you couldn't escape the madness and glory of last nights win by the NY Giants.

Here's a look at how the logo has evolved through the years. You can see it wasn't really until the 50's that they really owned the color blue. And it wasn't until the 70's that they really became the "Giants". Logo's are pinnacle in owning a name and a color. Today, you see the logo with or without the color and you know immediately, it's Big Blue!

Congratulations to a home-team on the Super Bowl win! 

Simplification of the Logo..

As we have reported before, there is a trend towards brand simplification - in deisgn, authenticity, and brand mesage. And here is another example: 

After 58 years, State Farm is going to simplify their logo for 2012. Every brand needs an update every once in while. What I like is that they stay true to the core image of State Farm and make only monor tweaks that keep it modern. You don't lose the "State Farm" identity. 

For the full disclosure of the new logo, please visit State Farm.