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Entries in lifestyle (5)

Thursday
Jan242013

Lifelogging?

I love all the new self-quantification tools on the rise, but I thought the Memoto probably went too far. But I've rethought my position. This would not be some narcissistic overkill. It would not be about the thousands of images of blah you'd get every year, but rather those half dozen moments of pure wonder you'd have otherwise lost forever. I doubt I'm going to be wearing one anytime soon, but I'm on-board with these Swedes.

Via Memoto

Thursday
Jan172013

Update: The Do Not Enter Diaries - Life Of A Teen Revealed Between The Walls Of Their Bedroom (video)

Please note that the 2 founders of the "Do Not Enter Diaries" are Emily and Emma. Gemma is only their first featured bedroom diary they published. (update Feb 2, 2013)

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Ever wonder what a teenager's room can really reveal? Well, Emily and Emma have started a website devoted to teen lives as told through their bedroom walls, ironically called The Do Not Enter Diaries. 

As marketers, we often want to get into the heads and mindset of teens. How better to see what these teens are up to than in their own words giving us an inside look into their lives. These girls seem to demystify the unknown and the often off-limits grounds of how teenagers really live. They're not your stereotypical Nickelodeon or Modern Family character. These are real teens showing their true selves by giving you a glimpse into their most private spaces. 

For more, check out the NYTimes article on these girls. 

Tuesday
Dec042012

Porsche, It's A Lifestyle

Porsche is best known as the world renowned luxury sports-car, re-phrase, dream-car, to most people. But Porsche is really a whole lifestyle brand. Thanks to If It's Hip It's Here, here's a look at some of the other products from Porsche.  

Porsche Magnetic board with vintage image and 5 magnetic cars, $175, buy it here

911 GTE R Chronograph Watch, $740  buy it here


Porsche Piggy Bank, $70, buy it here 

2013 Porsche calendar "Mega City", $48, buy it here

Porsche Computer Mouse, $115, buy it here

Porsche Kid's Bike, $430.00, buy it here

Porsche Wrapping Paper, $7, buy it here 

Porsche Design Chopsticks, € 75,00, buy them here

Porsche Design Candle, € 60,00, buy it here

Porsche Design Running Shoes, € 350,00, buy it here

Porsche Design Twin Bag, For more information, go here. 

Porsche Design Shisha (hookah or bong), € 1.350,00, buy it here 

P.S. all of these items are on my holiday wish-list, so feel free to splurge on me! 

 

(Thank you to If It's Hip, It's Here for collecting all of this in one spot.)

Wednesday
Sep262012

Retro Moderno (Taxi!)

I haven't seen any of these roaming the streets myself, but I'd like to hail one. (Assuming the competition isn't fierce or violent.)

[Manhattan Awash In Vintage Cabs, via the fine folks at Core77]

Tuesday
Dec062011

Luxury Cars - more than just a driving experience

Recently I have noticed that luxury cars are entering new markets...like fragrance. We all know that Porsche Design has been doing this for several years with The Essence, The Essence Intense and Summer Ice. But Porsche has always had a design department that created lifestyle products for the Porsche man...or woman. I'm not sure how successful they are in the fragrance ranking, but I can assume it's probably more popular in Asia, the Middle East than in the US and it probably sells well at Duty Free Shops. 

But now I hear Mercedes-Benz is launching an exclusive scent for men which includes an eau de toilette, after shave, deodorant and shower and body gel. It is slated to be released in the beginning of 2012 and is obviously named, Mercedes-Benz.

This is not a first in the fragrance category for Mercedes. Mercedes-Benz, the parent company already offers exclusively developed perfumes for the atomisers in its Maybach models and in the Mercedes-Benz S 600 Pullman. However this is a first to be used on the driver, or aspirational driver as well. 

And as of today, I hear that BMW is following suite...not exactly as luxe as Mercedes, but with a pretty smart product that is part of their BMW i Future-Forward Intiative. One of the first products in the line up is a Purif-i hand sanitizer. It's pretty genius....how many times have you gotten in or out of the car and feel like you need a little refresher for your hands? You may have been gripping the wheel of your BMW going 100mph down the highway or just picking at some fries you had to stop and get...for the kids of course. Did I mention, this is made purely of herbal extracts and costs less than $20?

It will be interesting to see who else follows in this direction. The car is no longer about the driving experience, it's a whole lifestyle. If you buy into the brand, you want to live the brand - in and out of the car.