Häagen-Dazs Japan is introducing two new vegetable flavored ice creams on May 12 called the “Spoon Vege” series. The flavors are “Tomato Cherry” and “Carrot Orange”.
We know Japan has a slight obsession with unique flavors which in turn influences big brands to be adventurous - just browse the array of wacky Japanese snack flavors on Pinterest. So it really doesn't come as a big surprise that Häagen-Dazs is only releasing these veggie flavors in Japan.
"The “Tomato Cherry” combines the natural sweetness of tomato with the fruity flavor of cherry, which should accentuate the rich taste of the tomato."
"The “Carrot Orange” takes the gentle flavor of carrot and adds to it the fresh citrus taste and scent of orange, giving the carrot a sophisticated and refreshing twist."
There was even a week-long Facebook campaign that slowly revealed these new "secret" flavors.
So does this make indulging a little healthier? By the looks of it, it should. But coming from Häagen-Dazs, I'm sure it's as rich and indulgent in every bite as their other sumptuous flavors. If it catches on, maybe we'll be seeing this in the US soon.