How Does Ben& Jerry's Capture Millennials? (video)

With Instagram of course. This is a smart and brilliant way to engage their consumers through the integration of the growing Instagram craze. Why do I think this will be successful? The fans are already posting pictures on instagram. They are not asked to do something new. All they have to do is tag the photo with #captureeuphoria. It's simple and easy. And the reward is the possibility of 2 seconds of Ben&Jerry fame. As of today, there are over 3,000 photos with #captureeuphoria on Instagram. 

Shaken, Not Stirred. Sony Xperia acro S (video)

This probably won't make you run out to buy the new Sony Xperia acro S waterproof cell phone since you are totally addicted to your iPhone, Blackberry or Samsung. But hopefully, this waterproof technology will catch on soon to the gadgets we already have because spilling a drink on your phone can really suck! Anyway, check out how they promoted the new Sony Experia phone...pretty clever, Bond style. 

(AdAge)

Scratch & Sniff Garden Magazine Cover!

Who didn't love scratch & sniff stickers as a kid! Root beer and cherry were always a fave, and butter popcorn being really weird and kind of gross. Scratch & sniff is growing up with us now – in the form of magazine covers. What do you think this smells like?

Lavendar! Yes! "Immediate Media‘s monthly gardening magazine, Gardeners’ World, features an innovative scented lavender cover for its June issue to promote a garden aroma theme as part of its Springtime push for extra sales...An A5 bound-in insert card is also provided, with three scents produced by Antidote; tomato leaf, sweet violet and a mystery scent for the reader to guess." 

via PSFK

Pay For Chocolates With Good Deeds

Brilliant marketing! Take this as inspiration to do something good today - then indulge.

Fed Ex Human Power Chargers @ SXSW

(photo: Paula Wirth)

For SxSW 2012, shipping giant FedEx sent out several Power Couriers to help attendees charge their devices. These human power chargers were outfitted in special FedEx jackets and pants filled with mophie juice pack powerstation battery packs.

see more pics here: Laughing Squid