Entries in graphic design (2)
Recently, I have been looking at western fonts for a project that needs to be universally readable by a varied age group of consumers. The more I looked into the design of fonts, the more it lead me to realize how many people actually have some sort of dyslexia, mostly undiagnosed. But I have come across a dyslexic graphic designer from the Netherlands, Chris Boer, who has created a font, Dyslexie, that is weighted at certain curvatures to prevent common letter flipping in Dyslexia. Check out how and why this works:
It's available for download for provate use or you can purchase the font to use commercially.
I truly believe that we have to become more conscious of the consumer and how the consumer reads information from brands. A brand's message is only as good when it can be read. Moving forward, this font, and other similar concepts and designs, will become integral in the design strategy process. Knowing how we really connect with the consumer on a written level is pertinent in every way when developing a design strategy.