At ‘Dupé’, “All our products are untouched by man and captured straight from the source. When you choose Dupé, you’re choosing the most fresh and organic money can buy.” Would you buy bottles organic air or a jar of positive thoughts? Or rather, are you buying this clever marketing gimmick?
This is actually a marketing gimmick from Australian water-supplying company Yarra Valley Water. The products and pop-up shop shows how ridiculous buying bottled water is, by comparing it to purchasing other natural resources that are freely available—encouraging patrons to use and drink tap water instead.
According to the company in the video description: “You can get 6,000 glasses of tap water for the same cost as a bottle of water.”