Everything. The Ultimate Fragrance Combination by Lernert & Sander (video)

Everything is a combination perfume by Lernert & Sander consisting of all fragrances launched in 2012.

Over the last year Lernert & Sander collected almost 1400 samples of newly launched fragrances. By mixing the content of all of these bottles, they created 1.5 liter of Everything. This unique perfume comes in a specially designed and hand blown bottle, an enlargement of a classic sample bottle.

From March 1st to 9th, the bottle will be showcased at Colette, 213 Rue St-Honoré in Paris. 
Visitors will have the rare chance to try it.

Luxury Cars - more than just a driving experience

Recently I have noticed that luxury cars are entering new markets...like fragrance. We all know that Porsche Design has been doing this for several years with The Essence, The Essence Intense and Summer Ice. But Porsche has always had a design department that created lifestyle products for the Porsche man...or woman. I'm not sure how successful they are in the fragrance ranking, but I can assume it's probably more popular in Asia, the Middle East than in the US and it probably sells well at Duty Free Shops. 

But now I hear Mercedes-Benz is launching an exclusive scent for men which includes an eau de toilette, after shave, deodorant and shower and body gel. It is slated to be released in the beginning of 2012 and is obviously named, Mercedes-Benz.

This is not a first in the fragrance category for Mercedes. Mercedes-Benz, the parent company already offers exclusively developed perfumes for the atomisers in its Maybach models and in the Mercedes-Benz S 600 Pullman. However this is a first to be used on the driver, or aspirational driver as well. 

And as of today, I hear that BMW is following suite...not exactly as luxe as Mercedes, but with a pretty smart product that is part of their BMW i Future-Forward Intiative. One of the first products in the line up is a Purif-i hand sanitizer. It's pretty genius....how many times have you gotten in or out of the car and feel like you need a little refresher for your hands? You may have been gripping the wheel of your BMW going 100mph down the highway or just picking at some fries you had to stop and get...for the kids of course. Did I mention, this is made purely of herbal extracts and costs less than $20?

It will be interesting to see who else follows in this direction. The car is no longer about the driving experience, it's a whole lifestyle. If you buy into the brand, you want to live the brand - in and out of the car.   

Sephora Sensorium...a truly unique 4D experience!

Last night, a couple of us headed out on a Toniq Trek and had the pleasure of experiencing the Sephora Sensorium. It is truly a unique multi-sensorial 4D interactive experience. I don't want to give away too much because it is something that needs to be experienced and not told! If you are in NY, Go! Go! Go! You will really appreciate the set, setting, and interactive experience that Sephora and Firmenich have created.

 You enter the exhibit by walking through an interactive living timeline of the history of perfume and a deconstruction of perfumology.

(This pic is courtesy of Sephora Sensorium via #ssensorium)

Then you enter a deprivation chamber that makes you appreciate and realize the importance of smell. 

Then it's experiencing and smelling "Life at First Scent".

Then you explore scents by emotions: playful, polished, casual and addictive (aka fun, confidence, comfort, addiction).

And lastly, you hone in your senses and see what your beak can tell. In the fragrance bar, you are asked to take a blind scent test of 24 fragrances arranged by the 4 core emotions. It was an interesting test to see how scents influence and evoke certain moods, emotions and reactions. There were a lot of aaaahs, hmmm? and eeews!

The experience is open until November 27th. For more information go to: Sephora Sensorium