Electricity, Wasabi, Apple Pie, Fresh Cut Grass, Salty Caramel Popcorn, And Original are the flavors of a creative new line of vodka by Pernod Ricard. This sounds like hipster vodka to me! Unique flavors, an upside down moustached man who actually has a whole personality that lives on Facebook, twitter and in TV interviews (see video below). Oh and you can't overlook the really cool bottle design.
"ODDKA was created for the individual who seeks brands that are confident, expressive and challenge the norms, just like they do," said Maxime Kouchnir, vice president, Pernod Ricard USA. "We are excited about the initial release of ODDKA in select states and sharing our curious approach with these individuals and provoking their senses."
Here's how Wit describes the unique flavors:
Original: I once meditated for a week. Afterwards I came up with the idea of a vodka-flavoured vodka. An idea so fresh, so elegant, so smooth, I couldn’t believe it hadn’t been thought of before. When I discovered it had, I thought I’d make it anyway.
Electricity: Ever wondered what a bolt of lightning tastes like? Me too. That’s why I created this shockingly good tongue-tickling vodka. Now lightning can strike as often as you like.
Salty Caramel Popcorn: I love the movies, though personally I’ve never seen the appeal of those 3D ones. If this flavour was a film it would be a caramel comedy with a sea salt subplot and a warm, feel-good ending.
Fresh Cut Grass: One day my llama distracted the janitor when he was mowing my factory lawn and there was an accident. A fortuitous accident with a crisp and citrusy outcome.
Wasabi: At Ninja school I was taught the saying, ‘The Wasabi-eating Ninja Laughs Last’. I’m still trying to figure out what it means, but in the meantime have created this fiery flavour to creep up on your taste buds. Enjoy.
Apple Pie: Inspired by Grandma Oddoski’s famous apple pies. I gave her my word I would never reveal her secret ingredient. This sweet tasting apple and cinnamon flavour vodka is a tribute to that promise.
The elegant and smooth Original Oddka (40% alc./vol., 80 proof) and the new five sensory-pleasing flavors (30% alc./vol., 60 proof) sell for a suggested retail price of $15.99.
And to reach even more hipster millennials, they even have a ODDstache app available on iTunes where you can grow your own ODDstache like spokesman Wit Oddoski.