Contact Us

Toniq LLC
207 E 32 Street
New York NY 10016

Connect With Us

Entries in art (125)


Gastrotypographicalassemblage (video)

What is Gastrotypographicalassemblage? It is literally a 35 foot-long, 3D typographic mural that spells out food related words. 

From 1966 to 1989, Gastrotypographicalassemblage was on display in the staff dining room at CBS Network headquarters in the legendary Black Rock building in Manhattan. But, for the last 25 years one of the world's largest modern typographic artworks has been hidden away in a basement on Long Island. Thanks to a long-standing member of the Board of Trustees at The Culinary Institute of America it has a second life now. It is now on display for the first time in a quarter of a century at the CIA. "Gastrotypographicalassemblage" is a focal point of The Culinary Institute of America's new Marriott Pavilion and Conference Center in Hyde Park, NY. 



Swarm The World, A Global Art Collaboration

New York based artist, Tasha Lewis, hopes to Swarm The World with butterflies. She has created 4,000 magnetic butterflies that will be sent to 10 groups of people (400 per pack) around the world to help her swarm the world. The project is supported by social media, a dedicated website and the people willing to take part in a global art project. The migration will begin October 2014.

The set will remain with the first 10 groups of people for a month before they are packed up and sent on to the next group of people around the world - with hopes that this migration will go on at least 10 times. Each pack contains 400 butterflies, a notebook, a how-to guide, and a medical kit for butterfly repair.

Participants are asked to document their installations with digital photographs, tweets, Facebook posts etc. and also through a shared paper journal. There's still a chance to participate in the swarm.

Swarm The World 


Typographical Mural Done By Hand (video)

Sometimes creative work is best done the traditional way, by hand. See how designer and illustrator Ben Johnston created this beautiful type based mural which features a quote by none other than gen-x icon, Ferris Bueller — it reads, “Life moves pretty fast, if you don’t stop and look once in a while, you could miss it”. It took Johnston 15 hours in a single day to complete with just pen, paint and marker. 

This should be an inspiration to all of us! 



Pantone Swatch Pixel Art

‘PANTONE As Pixel’ is a new series by Spanish artist Txaber, in which he uses PANTONE swatches to create pixelated posters. It's amazing that he tells you the number of colors and pieces of swatches it took to create each one. 



Freehand Street Signs

Did you know that many street signs are painted freehand? Sometimes it's as simple as using a broomstick to measure and make the straight line...and that's it! This was filmed during an early morning in the capital by designer Tom Williams. Check it out:

"I could see them moving down the road painting some other road signs, and knew there was supposed to be a BUS STOP sign in that spot, so I set the tripod and camera up and waited for them to start," Williams writes on the post.

Aside from the captivating way the letters are turned out – for me the 'S' is the highlight, as is the way the sign-painter keeps one arm behind his back – it's impressive to see this is all done without a stencil.

There appear to be some faint chalk marks on the ground, but other than having a length of wood as an additional guide, it's freehand work."



Alain Ducasse - Le Chocolat (video)

Alain Ducasse's new chocolate factory in Paris is like Willy Wonka without all the silliness. The process is very hands-on and inspected by a master chocolatier as it transforms from bean to delicate pieces of edible art. This is a wonderful look into the inner workings of a true artisinal chocolate factory. 

"Built from an old Renault Garage in the center of Paris, near Place de la Bastille, Alain Ducasse's new chocolate factory was created with the willingness to get back to the roots of chocolate making : a careful, slow and patient work, craftsmanship and machines being as one. This short film gives us a vision of chocolate like we never see it, rough and sensual at the same time."

LE CHOCOLAT - Alain Ducasse from Simon Pénochet on Vimeo.

Director : Simon Pénochet
Director of photography : Yann Tribolle
Producer : Pierre Baussaron
Production company : Blast production
Music: Flairs / Third side record


The Happy Show Video Series Limited Edition Ceramic USB

Bill Rodgers of C-file reports that "The Happy Show was a 2012 traveling exhibition by the New York design firm Sagmeister & Walsh. Spearheaded by Stefan Sagmeister, the show premiered at the Institute for Contemporary Art in Philadelphia in August 2012 (and has since traveled through Los Angeles, Toronto and New York). In addition to being a personal narrative of Sagmeister’s quest for happiness through meditation, therapy and pharmaceuticals, The Happy Show also looked at happiness through social data with factors such as age, gender, race and money. 

Video was also a feature of that exhibition. Three of those films are now available in a limited series of boxed USB drives. Each box was written on by Sagmeister; they bear individualized therapeutic reminders to be present, flexible and to ask for what you want. The USB drives themselves are made of ceramic and resemble horns, or tentacles or worm specimens." 

Each one is limited to editions of 10.


The Perfect Fit: Milton Glaser for Mad Men 

If you have ever been to our office, you know that we are located in the Milton Glaser building. We get to be in the same creative space where Milton Glaser creates iconic pieces of work that defines cultures, particularly the 1960's. This is also the building where Milton also helped found New York magazine with Clay Felker.

"It was Milton Glaser, who — probably more than any graphic designer of his generation — forged the sophisticated, exuberant advertising look of the late 1960s, the time “Mad Men” is now traversing, and whose work to publicize the show’s new season will begin appearing next week on buses and billboards around the country." NYTimes

"Mr. Glaser said his concern was trying to make work that suggested a late-1960s feel without pillaging his own late-1960s feel. “I haven’t been working this way for 30 years or so,” he said. “My anxiety was that people would think, wait a minute, I’m still doing this sort of thing.”

I think he has successfully channeled the 60's for Mad Men. The color, the art, the feel, it's all there. Now it's time for a martini.