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For the film synopsis, please visit twixters - trailer from james pratley watson on Vimeo.

Artisanal foods manufacturer Le Grand of St-Joseph-du-Lac, Quebec has become known for its pesto products that come in a pouch. Their newest offering is disguised in a deceptively realistic old-fashioned canning jar, complete with a hand-lettered tag attached with a cord. “It’s become a significant brand identifier,” explained Chris Shadbolt, vice president of sales and marketing for Le Grand. “Our switch to stand-up pouches over the last several years has enabled us to design amazingly eye-catching packaging. And the pouches do an excellent job of keeping our preservative-free pesto and sauce recipes fresh and delicious.”

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Here's just a small sampling of store brand organics.

A&P has Greenway 

Target is introducing Simply Balanced

Kroger has Simple Truth and Private Selections Organics

Safeway started Eating Right and O Organics

Whole Foods has 365 Organics

Albertson's has Wild Harvest

Food Giant has Nature's Promise

When given the choice, consumers choose organic over their traditional brand. And with store brand organics, price can be very competitive. This is why store brand organics are working. 

"Operating for nearly a century, this printing house has kept up with the times by adding a contemporary element to their business with some catchy—and possibly offensive—stationery. Still using traditional techniques, with a focus on hand-crafted quality, Terrapin offers beautiful engraved stationery with some very unique messaging."

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Pineapples, melons and pears, oh my! The boys from Bompas and Parr get fruity in the pond at London's Kew Gardens.   

Food architects Sam Bompas and Harry Parr are known for their immersive culinary experiences. Their full on feasts for the senses challenge perceptions of food. Most recently they have set their creative sights on London’s Kew Gardens.

This summer Kew is running the IncrEdibles festival – a set of events and installations that showcase the multitude of edible plants in the Gardens, aiming to broaden visitors’ relationships with what they eat. As part of the season Bompas & Parr have been invited to transform the iconic Palm House Pond. The outcome is a floating pineapple island, banana grotto and fantastical fruit salad boating lake – this is the first time in over 100 years that boats are allowed on a pond at Kew.

Along with the gigantic gold pineapple the island houses an installation by LA-based sonic artist Mileece, whose work promotes ecology through technology. She has installed plants hooking them up to sensors which interpret their electro-magnetic radiation and transforms this into sound. The plants react to their surroundings (including people) and create a soundtrack for the space. In addition menswear designer Kit Neale has designed prints and uniforms inspired by the extensive archive of illustrations at Kew.

Fun-filled and slightly bizarre, the point of the project is to draw attention to the plants that we eat. The season reflects a growing global concern with the origins of what we consume, whether this is food or other goods. Sustainability has become a hot topic as the future of our world is questioned and it is encouraging to see creatives lending a hand to highlight these pervasive issues.

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