Facebook recently released "Facebook's Year in Review, a look back at the people, moments and things that created the most buzz in 2012 among the billion people around the world on Facebook". It's an interesting aggregation of all the news and posting that shape the trends in the US and around the world.
Here's a brief glimpse...
- US Presidential Election
- Superbowl XLVI
- Death of Whitney Houston
- Superstorm Sandy
- London 2012 Olympics
- Death of Trayvon Martin
- Facebook IPO
- Aurora Shootings
- Death of Dick Clark
- Obama's Endorsement of Gay Marriage
- We Are Young (feat. Janelle Monáe) - Fun
- Somebody That I Used to Know - Gotye
- Call Me Maybe – Carly Rae Jepsen
- What Makes You Beautiful – One Direction
- Payphone – Maroon 5
- Mercy – Kanye West
- Some Nights - Fun
- Home – Phillip Phillips
- Boyfriend – Justin Bieber
- Take Care (feat. Rihanna) – Drake
- The Hunger Games
- The Avengers
- Magic Mike
- The Vow
- Twilight Saga: Breaking Dawn Part 2
- 21 Jump Street
- The Dark Knight Rises
- Dr. Seuss' The Lorax
- Times Square, New York
- Disneyland, California
- AT&T Park, California
- Yankee Stadium, New York
- Rangers Ballpark, Texas
- Fenway Park, Massachusetts
- Dodger Stadium, California
- Universal Studios, Florida
- Wrigley Field, Illinois
- Angel Stadium, California
- Barack Obama
- Mitt Romney
- One Direction
- Tim Tebow
- Eli Manning and Peyton Manning (tie)
- Honey Boo Boo
- Jeremy Lin
- Paul Ryan
- Phillip Phillips
For a little Friday fun...Only in Japan would they make an edible iPhone 5 case just in case you need a little snack. A little bit like a Rice Krispie treat sans the marshmallows, this is made of brown rice and salt. Here's the info on this little gadget:
The Survival Senbei Rice Cracker iPhone 5 Case features:
- Fits iPhone 5 only
- Made from brown rice, salt
- Handmade by "Mariko"
- Please note that this case may break if dropped or handled roughly. Please be careful!
- Allow 1 month till delivery
- Please be aware that due to its delicate nature, this case may become broken in the delivery or dispatch process. Unfortunately JapanTrendShop cannot be held responsible for this!
By the way, if you are looking to get your hands on this, it's "Sold Out".
Sean John has created Video Fashion with Recom Group’s famous Video Name Tag. This is the world’s first integration of video and fashion. The sweater has a sleeve pouch that holds a 2.8” OLED display with a 320 x 240 resolution and 2GB of inbuilt memory for storing videos.
I'm not sure what I would load and play on my sleeve but I'm sure people will get creative. This is definitely a first step towards more tech-integrated apparel. This could be great for sportswear where you could project your team logo. Or perhaps you can play your favorite music videos. However, in all honesty, I don't think the placement and design is very effective. Looks like an after-thought from a stockpile of Sean John sweaters.
Would you rock Sean John's Video Fashion sweater?
These sweaters are available exclusively in select Macy’s Stores.
From the Pepsi Super Bowl to now a cool $50 million partnership, Beyoncé has gone beyond the limits with one brand, her brand, Pepsi. Not only is she the face of Pepsi, they will be an active part of Brand Beyoncé - providing marketing support for her new album as well as underwriting Beyoncé's personal creative projects that cross-promote Pepsi for the duration of the partnership..
The partnership has been brewing since her first solo album in 2003.
"The Beyonce partnership is the lead example of how Pepsi is pioneering a new way for brands to engage with musical artists, moving from sponsor to partner," PepsiCo stated about the expanded deal. "This creates a creative and commercial collaboration that serves both artist and brand."
In a recent article in the WSJ, "The Ups and Downs of Making Elevators Go", you really realize how much consumer, or in this case, passenger insight goes into designing and programming elevators. Theresa Christy is a mathematician and research fellow for Otis Elevator Co. for nearly 25 years. She has the job of figuring out how long people will wait for an elevator before getting frustrated...that would be 20 seconds, along with a few more more complicated issues. Elevators are a system that is more than transportation. She has to take into consideration passenger behavior, safety, timing, speed, and efficiency. In her research over the years, she reveals some interesting facts.
- To get more people to the observation deck of the Empire State Building, .She increased the building's elevators' speed by 20%, to 20 feet per second. Now the cars can rise 80 floors in about 48 seconds, 10 seconds faster than before.
- At a hotel in Mecca in Saudi Arabia, she had to make sure that the elevators of a hotel can clear a building quickly enough to get most people out five times a day for prayer.
- In Japan, riders immediately want to know which car will serve them—indicated by a light and the sound of a gong—even if the elevator won't arrive for 30 seconds. That way, people can line up in front of the correct elevator. Japan also boasts, in Ms. Christy's opinion, the smoothest, best-riding elevators. "When you get into an elevator there, you sometimes think you are 'stuck' in the elevator because the motion is so smooth and quiet," she says. But that service comes with extra costs and slower speeds.
- In Asia, more people will board a car than in Europe or New York.
- When she programs an elevator system she uses different weights for the average person by region. The average American is 22 pounds heavier than the average Chinese.
When dealing with people, like in retail, human behavior and cultural characteristics plays an important role in design. Consumer auditing and "culture panels" are key to ensuring efficient communication. You might have 20 seconds before getting irritated waiting for an elevator, but marketers only have 3 seconds to capture your attention at retail. So always think about the consumer - their behavior, characteristics, culture, and attitudes. Consumer insights is an invaluable tool.
Henry Hargreaves is one of our favorite artists of the moment. Henry is a is a New Zealand born, Brooklyn based still life, art and fashion photographer. His recent project, "Game Over!" really proves the importance of color in games and gaming. Can you name the game?
This really puts into perspective the importance of color. If we lived in a black and white world, these games would be pointless...Game Over!
Too see more of Hargreaves work, we featured his "Deep Fried Gadgets" project back in June 2012. He's definitely an artist we will be keeping an eye on.