Sephora + Pantone Color ID is coming to a Sephora near you to give you your actual Pantone Skintone Number. This number ensures you get the best matching foundation for your skin hue. Oh, did I mention that this works for any brand of foundation carried at Sephora? This is not a self branded marketing gimmick. This is taking technology and customer service to the next level with the help of Pantone, the global color authority.
"Sephora + Pantone Universe Color IQ device uses powerful tri-directional image technology that enables it to record 27 color-accurate images in 1.8 seconds using eight different visible illuminations and one ultraviolet illumination for unsurpassed accurate skin readings. By utilizing such powerful technology, this device eliminates many of the variables that can affect shade."
For more info, check out Sephora Beauty Talk.