formerly known as "Choose or Lose". Currently you either have to be invited in or can register your email for an invite. My invite is pending...so we will see. But the goal is to get young people engaged, registered and to actually vote to make a change.
Think of it this way, 45 million 18-29 year olds will be eligible to vote in the 2012 election, making them the largest potential voting bloc in the country. (Ypulse) That is a whole lot of power in the hands of young people today.
How do you think brands will engage this consumer group in this election year? Chick-Fil-A obviously has made their statement on where they stand. This is a huge opportunity to connect with consumers and build brand loyalty by showing support in the power of this generation.