How McDonald's Germany Crowdsourced New Burgers (video)

This is a nice case study of how social media can leverage new ideas, product innovation, in this case burger creations, huge media reach, and extensive PR buzz, with just a small digital budget and creative plan. It's all about putting the consumers, fans and people to work! By the way, the winning burger was the Pretzelnator, a masterpiece produced with ham, American and Italian cheeses, and a pretzel-like bun. 

via PSFK