Tuesday
May292012
Scratch & Sniff Garden Magazine Cover!
Tuesday, May 29, 2012 at 9:01AM Who didn't love scratch & sniff stickers as a kid! Root beer and cherry were always a fave, and butter popcorn being really weird and kind of gross. Scratch & sniff is growing up with us now – in the form of magazine covers. What do you think this smells like?

Lavendar! Yes! "Immediate Media‘s monthly gardening magazine, Gardeners’ World, features an innovative scented lavender cover for its June issue to promote a garden aroma theme as part of its Springtime push for extra sales...An A5 bound-in insert card is also provided, with three scents produced by Antidote; tomato leaf, sweet violet and a mystery scent for the reader to guess."
via PSFK
tagged
innovative marketing,
magazines,
scent,
senses
innovative marketing,
magazines,
scent,
senses








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