Trend: Luxury Cars Taking to 2-Wheels
Thursday, May 17, 2012 at 9:00AM Is it me or is every luxury car company coming out with a bike? We love the idea since it supports healthier living and a healthier planet...but the price tags are still for the luxury car consumer, and there's no leasing on these luxe 2-wheelers.
Porsche has the RS and R models. The RS is a carbon body frame with 29" wheels and 20 gears. The R model is a "top speed" model made of aluminium. Maybe you can't afford a Porsche, but now you can just dish out $7,820 for the 2 wheel version.
Audi has 3 versions, a duo Road, duo Sport, and duo City. Audi 2-wheelers range from a cool $6530 - $7460.
And Audi is also releasing a Hybrid e-Bike this year. The prototype of an electric-powered bike that can be also used as a regular pedal bike will make it's showcase debut in Carinthia, Austria next week. The Wörthersee e-bike will be presented in action including stunts. It is made of carbon fibre-reinforced polymer and weighs 24lbs equipped with a lithium-ion battery and touchscreen to switch between 3 different modes, ultimately reaching 50mph.
In the new 2012 catalog, the new and improved bike debuts with 29" wheels. The prestigious Mercedes-Benz Bike Selection 2012 also includes a fully sprung mountain bike, a robust trekking bike for everyday comfort and a high-end carbon racing bike. This is not confirmed, but I think the price ranges from $3700-$7000.
Lexus isn't letting this bike trend go either. They are currently working with Merckx to create the ultimate time trial bike. Lexus is going with full-performance. Still under development, I predict the price to run in the high 5 to 6 digits.
I'm sure there are a few more that I have missed, from Bentley to BMW, but for now, this is evidence of a trend that is gaining momentum, Luxury Branded Bikes. We'll keep following this and posting, so keep checking in!
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