For Japan's girl trio group, Perfume, the marketing and ad execs tried a new way to promote the groups new album, JPN. In Shibuya, a popular and heavily trafficked area in Tokyo, they have installed a plug-in station where you can hear the trio's new album. Literally, you just plug in your own headphones and listen.
This is a simple and easy way to create an interactive ad space. We've all heard the fails of augmented reality advertising, so why not keep it simple. If it's easy, people will participate...as Perfume's ad seems to be a success.