Kotex Uses Pinterest in Unique Way...Good or Bad?

Do you think this is where Pinterest is headed? Marketers lurking into the boards of target consumers and using them as a platform for viral marketing projects? Honestly, you can find out a lot about a pinner from what they pin to their Pinterest. It is a visual pinboard of their lives, dreams and wishes. So how marketers are using this information may actually ruin the experience for true pinners, like myself. Should we start filtering and editing what we pin knowing that companies are using us as market research? This is a huge topic up for debate. My suggestion to Pinterest is start Pinterest company pages, like facebook. And give pinners the option to hide their boards from companies. Anyway...See what Kotex did. What do you think? 

BTW, when I searched Kotex on Pinterest, I didn't see any of the recipients posts about their gift boxes, just a bunch of news about the marketing program. This is what I see...yep, you are seeing correctly, there are images of moldy Kotex too. So in a way, it's also a platform for consumers to tell other pinners what they love, hate and are shocked from what they find from companies.