What's Beano Dubble? The name definitely caught my attention and I had to do a double take on the product. Well, it's not what you think. This is an example that proves that products may not always translate globally...or in this case, even across the good old Atlantic pond between the UK and the U.S. In the U.S., what do you think of when you hear the name Beano? A pill to stop gas, right?
Well, Beano Dubble is actually an Easter collaboration between Dubble chocolate bars and Beano comics in the UK.
In the UK, Beano is one of the longest running comic strips and comic books that is touted as a classic.
And Dubble is a fair trade chocolate bar.
So whenever you launch a product, make sure you do your research on the market, culture, language, and consumer. Otherwise, words can easily be misinterpreted. Good thing this is a limited product for the UK! I can just imagine the spoofs and the jokes it would endure here in the U.S. market.