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Tuesday
Jan172012

CES: Health and Auto?

We all know that Health and Wellness technology has been blipping on the radar for quite some time. Now integrate that technology to your driving experience and that is exactly what Ford in collaboration with Microsoft is working on "The car that cares". This future car will integrate and support the driver's health while in the car and integrate the information to mobile healthcare systems. After all, most Americans spend a good amount of hours in a car each week...in some cities, commuters may spend more time in their cars than in their home. 

With the WellDoc Application and Sync, the future Ford car can remind a diabetic to take check their insulin or take your blood pressure and keep track of your stress levels. 

(photo from iQ and for more informaiton, please check their blog post)

It has also just been released that Ford is opening a R&D labin Silicon Valley. "Slated to open in the first quarter of 2012, it reckons the center will help "prepare [Ford] for the next 100 years" as it scouts out new technologies and partnerships with local startups and universities alike." (engadget

For more information and some quite scary statistics on American health, please visit: Ford Collaborates with Microsoft via Digital Health Summit

We believe that the mobile health and wellness technology trend is only going to grow. Consumers are going to embrace the application and there will be more integration into other parts of our everyday life...like driving.

Reader Comments (2)

I think the health awareness angle is setting Ford apart from the rest because no one else is doing it right now. It makes sense considering how much time we spend behind the wheel and many Americans do have heart and health issues.

Ford St Louis

January 18, 2012 | Unregistered CommenterJackie

I think a lot of positive elements are setting Ford apart. My current car is a Ford and I expect my next car to be a Ford. That sentence would have been unthinkable (to me) 10 years ago.

January 25, 2012 | Registered CommenterCraig Swanson

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