"Thank you Kim, for tagging me in your album: What ever happens in Vegas...!"
A new campaign from South American beer brand Cerveza Norte promotes an improbable new product the company developed with Buenos Aires-based agency Del Campo Nazca Saatchi & Saatchi. Norte’s Photoblocker is a futuristic beer cooler that purports to do just what its title says: defend drinkers against unwanted interference from amateur paparazzi and day-after embarrassment (or worse).
The cumbersome object--it looks to be the size of a wastebasket one might keep atop their office desk--not only serves as a functional temperature-preserving beer cooler, but it also works to preserve nightclub anonymity. Photoblocker detects camera and cell phone flashes in 360 degrees, reflecting back a powerful flash that instantly destroys all attempted photos.
Now what ever happened in Vegas can actually stay there.
via Fast Company. See full article here