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« C-Through | Main | Remarkable Coverage »
Thursday
Dec012011

Concerned About Facebook Privacy? Drink Up 

 

"Thank you Kim, for tagging me in your album: What ever happens in Vegas...!"

A new campaign from South American beer brand Cerveza Norte promotes an improbable new product the company developed with Buenos Aires-based agency Del Campo Nazca Saatchi & Saatchi. Norte’s Photoblocker is a futuristic beer cooler that purports to do just what its title says: defend drinkers against unwanted interference from amateur paparazzi and day-after embarrassment (or worse).

The cumbersome object--it looks to be the size of a wastebasket one might keep atop their office desk--not only serves as a functional temperature-preserving beer cooler, but it also works to preserve nightclub anonymity. Photoblocker detects camera and cell phone flashes in 360 degrees, reflecting back a powerful flash that instantly destroys all attempted photos.

Now what ever happened in Vegas can actually stay there. 

 

via Fast Company. See full article here

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