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Monday
Nov282011

Black Friday, Cyber Monday...all the same?

 

Black Friday has become somewhat of a "eh, the deal will go on..." kind of shopping event. There's always the "preview" sale that is pretty much a retailers attempt to lure Black Friday shoppers out early and milk them for more. And today is well known as "cyber-Monday".


 All the deals were supposedly offline are now online...but is that really true? Have Black Friday and Cyber Monday become one?

Today is suppose to be the busiest online shopping day of the year in the US with web exclusives, special deals, coupons, etc. This year's Cyber Monday tally is expected to reach $1.2 billion in sales, topping last year's $1 billion Cyber Monday take. I suppose it's a good sign that there is an expected increase in sales, but not as much as one would expect in an economy slowly climbing out of a recession.

 

 

However, around 50 million Americans visited online retail sites on Black Friday, according to Comscore. It said Amazon was the most popular destination, with 50% more visitors than any other retailer followed by Walmart, Best Buy, Target and Apple. Technology being the big seller. 

 

With all the deals that are out there, it just seems that the hype of these in-store brick and mortar holiday sales seem to be dimming as consumers are getting smarter and realizing that these sales, deals, exclusives, packages, buy now gimmicks, etc are not here today, gone tomorrow - they also live online.  Because of the state of the economy, we all know these deals are here and may get even better as merchandise sits on the shelf or in a warehouse closer to the big Christmas holiday. I've realized that many of the major stores even reran commercials from last year to promote this year's sale - saving bucks on creating new ads and recycling ones from previous years. 

 

Here's a few questions for you...

Have you taken part in the shopping frenzy?

online or offline? 

what's your big holiday purchase this year? 

do you believe that Black Friday and Cyber Monday are now the same? 

 

We'd love to hear from you...comment here or tweet us @brandeffervesce 

 

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