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Swarm The World, A Global Art Collaboration

New York based artist, Tasha Lewis, hopes to Swarm The World with butterflies. She has created 4,000 magnetic butterflies that will be sent to 10 groups of people (400 per pack) around the world to help her swarm the world. The project is supported by social media, a dedicated website and the people willing to take part in a global art project. The migration will begin October 2014.

The set will remain with the first 10 groups of people for a month before they are packed up and sent on to the next group of people around the world - with hopes that this migration will go on at least 10 times. Each pack contains 400 butterflies, a notebook, a how-to guide, and a medical kit for butterfly repair.

Participants are asked to document their installations with digital photographs, tweets, Facebook posts etc. and also through a shared paper journal. There's still a chance to participate in the swarm.

Swarm The World 


Mountain Dew Wants Skaters To Do The Dew

You think Mountain Dew wants to target skateboarders? Um, well, yeah! See the new bottle top they have created specifically with skaters in mind. It's totally rad!  After a gnarly fall and smashing your board, a cold soda with a tool in the cap can help you get on the mend. It's touted as "the first soda that is also a tool." Is this enough reason for skaters to "do the Dew"?

Mountain Dew - Dew Bottle Tool from Mr. White on Vimeo.


New York Numbers

New York Numbers is a cool Instagram started by copywriter Nick Dilallo. In a city where we are surrounded by buildings, we often overlook the typography used for building numbers. Nick has begun documenting all the various and unique type that embellish these buildings. From retro to ultra-modern, basic stencil to handwritten, each one gives character and personality to the building it identifies. Check out all of the images on the Instagram page.


Who Is Generation C? (video)

This is not a generation defined by age but rather behavior. This is the "connected" generation. 

source1 source2


Japan's Ikea Monorail Takeover

Ever wonder what Ikea products would look like outside of the home or office? How about in a monorail car? To mark the opening of a new Ikea near Tokyo's Tachikawa Station, the Tama Monorail Line was decorated with Ikea furnishings and renamed the "Ikea Party Train". For two days, passengers were treated to food and drinks amidst the color crazed home furnishing takeover. 

You could almost imagine you were in your own living room; well, if your preference in interior design is for lots of colors and lots of patterns. Nonetheless, what an unexpected treat for riders this week.



Wine On The Go...From A Pouch

Would you drink wine from a pouch? It's kind of like the adult Capri-Sun. Nuvino is trying to create a market for this single serve wine in a pouch. They market it as convenient, easy to carry and easy to use. No corkscrew.
No breakable glass. No full-bottle commitment. It will be interesting to see if this catches on. Maybe for a picnic? With a $3.99 MSRP I'm not sure what that says about the quality of the wine. On the other hand, it could be priced right for trial. I'll be on the lookout for this at my local store. 




Brandalism: The Influence of Graffiti in Fashion

Portland based design, Antonio Brasko, has created a unique project called Brandalism. Brandalism is a study on the influence of street art and graffiti in the fashion world. Through the use of brand marks, iconic colors, and spray cans, Brandalism seeks to reintroduce the ideology of vandalism, branding and fashion from an experimental design perspective. These are available as photographic prints on canvas or limited edition, signed spray cans. 

To see the whole collection, please visit The Seventh Letter


Typographical Mural Done By Hand (video)

Sometimes creative work is best done the traditional way, by hand. See how designer and illustrator Ben Johnston created this beautiful type based mural which features a quote by none other than gen-x icon, Ferris Bueller — it reads, “Life moves pretty fast, if you don’t stop and look once in a while, you could miss it”. It took Johnston 15 hours in a single day to complete with just pen, paint and marker. 

This should be an inspiration to all of us!