Monday
Apr182011
HAPPI: Go For The Drama!
Monday, April 18, 2011 at 1:35PM 
Go for the Drama!
It's always a hit with consumers, according to Cheryl Swanson.
Monday, April 18, 2011 at 1:35PM Monday
Apr182011
Wednesday
Apr062011
BrandLandUSA: Q&A: Toniq for Vintage and Classic Brands With Cheryl Swanson
Wednesday, April 6, 2011 at 1:26PM 
Tuesday
Apr052011
Look, Listen & Connect
Tuesday, April 5, 2011 at 1:37PM As consumers, our attention spans are getting shorter and shorter. We are inundated by brands—on the shelf, in print, on television, on our phones and computers, on coffee cups, napkins, billboards, trash cans, t-shirts, cars, just about everywhere we turn. Most of us have become desensitized pedestrians in this ad-blanketed world that we need to be visually stimulated to keep our attention, even for a few seconds.
To read the full article, please click on one of the published links.
published in...
Tuesday
Mar292011
Turn-Back to Tune-In
Tuesday, March 29, 2011 at 1:17PM 
There is an ever-growing trend towards “nostalgia,” hence the throwbacks from Pepsi, Mountain Dew, Doritos, Nike, candy companies, and prominently through the NFL this past season. As technology is moving us forward at warp-speed, the economy is in disarray, and the world seems to be filled with disaster, consumers want to feel safe and familiar again.
It’s time to turn-back to tune-in.
Please click on one of the published links below to read the full article.
Also published in...
