As consumers, our attention spans are getting shorter and shorter. We are inundated by brands—on the shelf, in print, on television, on our phones and computers, on coffee cups, napkins, billboards, trash cans, t-shirts, cars, just about everywhere we turn. Most of us have become desensitized pedestrians in this ad-blanketed world that we need to be visually stimulated to keep our attention, even for a few seconds.
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There is an ever-growing trend towards “nostalgia,” hence the throwbacks from Pepsi, Mountain Dew, Doritos, Nike, candy companies, and prominently through the NFL this past season. As technology is moving us forward at warp-speed, the economy is in disarray, and the world seems to be filled with disaster, consumers want to feel safe and familiar again.
It’s time to turn-back to tune-in.
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